In this age of information technology, people from all strata have started to get the benefits provided by the variety of mobile devices. Most noticeable change has been observed in the use of smartphones, as both the health care professionals (HCPs) and the general people have begun to use smartphones for their convenience and easy-to-use features. Hence, different kinds of mobile apps are also becoming increasingly available, which are changing the way people think and also do their professional duties. In pharmaceutical industry, mobile apps are making significant contribution towards assisting the companies in improving customer outreach, and side by
side helping them to sustain in a heavily competitive environment.
Read more in the Journal for Clinical Studies